Been testing out Facebook ads for Mr. Sadman in the Middle East to see what does and doesn't work. I never click on ads, but I understand it's part of how Facebook tries to make money.
A few things that I've gleaned after a week and a half. These may be obvious, but it's always good to test out the low-risk basics first, and thankfully Facebook allows you to set your daily balances pretty low.
1) No one else really clicks on Facebook ads. This is true for internet advertising in general, so I wasn't too shocked to see the percentages. Then again, it only takes a few buyers to make it worth the cost. Click-through rates may also have to do with our particular ad creative, of course, so that's something to constantly review.
2) It's hard to separate people from their money. Tough times all around the globe, so you'll have to do a lot more than just get them curious because in the end they'll easily forget and start watching porn or YouTube panda videos instead.
3) Relatedly, it's even more difficult to get people to spend their money on a feature film they've never heard of before, no matter what the hook. The price may not be anything exorbitant, but in the Netflix/BitTorrent-era there's a mental value quotient in terms of paying for one individual film ("I just spent X on this single random movie") and time ("I will have to spend 85 minutes of my life watching this single random movie just to make it feel like it was worth it"). Most people have their fingers off their impulse-buy triggers in this economic climate.
These were expected and may point to that one inevitable result, but for now it's time to mess around some more.
Stay tuned.
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